culture and data;

When we consider the distribution of data and how it reflects our social sphere, we must consider the multiple modes of publishing within media. Modes of publishing thus sculpt societies, cultures, essentially how we live life.

Data can be distributed in multiple ways-

  • reassemblage (how is it remodelled to be understood in a different way)
  • modulation (hop, skip and jump theory- as explained later)
  • transduction (turning something completely into something else) I consider this to be done through the addition of different data or using parts of the information or an idea from the information to form completely original dat

As said above, modulation reflects the ‘hop, skip and jump’ theory as exemplified in this article, ” ” which describes Google’s new  ‘smart-tv’ service which allows tv-viewers to surf the net whilst watching tv. This article reflects the convergence of different forms of publishing; the use of this ‘smart-tv’ service shows a shift of authority in archives, the authority that was primarily within the television is now shifted to the Google application.

The distribution of data for major global newspaper websites is now more reflective of culture and social aspects.
This is seen in the website for the New York Times which has seen a technological improvement in the maintenance of the website, now filled with applications and external links such as Application Programming Interface (APIs and Open APIS). This is expanded upon on this article, (

“The Article Search API is a way to find, discover, explore, have fun and build new things. We’ve accumulated quite a few blocks/articles over the last 28 years — all of them tagged and labeled with loving care.”

Techdirt describes this new function as giving news an open “platform” which allows for the readers to explore more than the article itself, through relevant tagging at the bottom of the article, articles written by the same author (may have written a correlation of the same issues), highlighted organisational names (may have more articles written about the same organisation thus same issues), online section tag (articles about the genre within the paper) and a publication date (contextually similar information and articles).

The use of modern distribution of information (the everchanging manipulation of data and publishing) s is further exacerbated by Paul N. Edwards, (‘Introduction’ readings) who states that “the past, or rather what we can know about the past, changes. And it will keep right on changing. I call this reverberation of data images “shimmering.”Global data images have proliferated yet they have also converged.”