This week’s readings refer to 3 forms of ‘power’ within the media.

Framing, vectors and hacking.

Framing refers to the ability to ‘frame’ events. This could be in the form of manipulating people’s beliefs, thoughts, feelings and actions. 

Vectors, according to McKenzie Wark are where “word moves from host to host,” where vectors of communication move information. Vectors and hacking ‘work’ together in order to maintain a competitive advantage on new forms of production, which devalues the old means of production. When considering vectors, the storage of information is almost as valuable as its transmission. This is where archives are involved. 

Once information can move faster than people or things, it becomes the means by which people and things are to be meshed together in the interests of productive activity (Wark, 2004) This is where the use of torrents and media distribution can be involved. For example, I watch the tv show suits, and it is available almost within an hour after it has aired in the States online. This is an incredibly fast upload and therefore, these video uploading sites enables people to connect under common grounds.

When I considered framing within media, the first thing that came to mind was Kony 2012; the short film that was broadcasted on the internet (predominantly on the Invisible Inc charity’s Youtube Channel) which had a purpose to promote the charity’s ‘Stop Kony’ movement to make Joseph Kony internationally known so that he could be arrested by the end of 2012. The video was extremely well made in framing people’s beliefs about this man (who most people did not know about at all). Within minutes and hours of the video being posted, on my Facebook alone almost every 2nd post was a link to the video. From memory, people wrote messages such as “Kony must be found” and “This is so sad” etc. Although the majority of my Facebook were unaware of who Joseph Kony was, through the video alone their beliefs and thoughts were based on what was said in the video emphasising its power for framing their views.


 Wark, McKenzie (2004) ‘Vector’ in A Hacker Manifesto, Cambridge, MA: MIT Press: sections 313-345 (13 pages)!
 Williams, Zoe (2014) ‘George Lakoff: “Conservatives don’t follow the polls, they want to change them … Liberals do everything wrong”’, The Guardian online, February 1, <;!

Lakoff, George and Johnson, Mark (1999) ‘The Efficacious Cognitive Unconscious’ in Philosophy in the Flesh: The Embodied Mind and its Challenge to Western Thought, New York: Basic Books: 115-117.!